Wednesday, August 17, 2005


Two little minor news stories caught my eye today.

First off the Advertising Standards Authority has criticised L'Oreal over "misleading" claims about its wrinkle and cellulite creams.

According to the BBC, L'Oreal's advertising for Wrinkle De-crease and Perfect Slim made effectiveness claims were based on surveys of 50 and 48 women respectively. Oh and ASA claim that half the women didn't even register the improvements claimed.

So, surprise, surprise, it seems that the claim that the wrinkle cream was "the first anti-creasing cream with Boswelox to counteract skin micro contractions" and could "rapidly reduce wrinkles", was actually a load of Boswelbollox.

Who could have predicted that eh?

Pseudo science, made up compound names and dubbed voice overs would have to appear on my all time top ten advertising sin-list, which I may just formulate properly when I get some time.

The other story Joan Bakewell and Anna Ford respond to the comments Michael Buerk made recently.

I think Anna Ford sums it up nicely when she says: "He's bonkers. He's a dear old-fashioned chauvinist of the first order.”

Buerk on the other apparently claims that men are being given a lesser role in society.
"All they are is sperm donors, and most women aren't going to want an unemployable sperm donor loafing around and making the house look untidy."

Well he’s got a point; I mean at least when women were ‘unemployable, breeding machines” they at least tidied the house up whilst they were at it…

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